題目：Harness the Power of Patience: Evaluating On-demand, Reservation, and Mixed Service Models in Ride-hailing
時間：2025年3月31日 10:00-12:00
地點：龍賓樓 503會議室
邀請人：李娜 副教授（工業(yè)工程與管理系）
Biography
Prof. Qingxia KONG，Erasmus University，healthcare 領(lǐng)域研究專家，發(fā)表多篇MS，OR本領(lǐng)域頂級期刊。
Abstract
This paper examines a ride-hailing platform catering to time-sensitive passengers through on-demand service (SoD), reservation service (SoR), or a mixed service model (MS). SoR requires passengers to book rides in advance, ensuring scheduled pick-ups, while SoD allows passengers to request rides instantly as needed. We investigate optimal operational strategies, focusing on wage and pricing decisions and the profitability of these service types across different market conditions. Game-theoretic models are developed for all three service types to optimize platform profits while incorporating key factors such as passenger delay sensitivity and en-route time-dependent service capacity. Our findings offer practical guidelines for ride-hailing platforms in selecting service types and optimizing operational strategies and highlight the effectiveness of light-touch operational interventions, where minor adjustments can yield optimal results without rigid enforcement.
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